Life is incomprehensible miracle, because it always dissipates and rashes, yet it lasts and stands firm as the "The Bridge on the Drina" – Ivo Andric
All the Drina rivers of this world are curvy; they will never be completely straighten up; but we must never cease to stop trying to straighten them up. – Ivo Andric
In some people there are gratuitous hatred and envy, which are larger and stronger than anything that other people can create and invent. – Ivo Andric
Virtues of a man we receive and fully appreciate only if they are shown in a form that fits our beliefs and preferences. – Ivo Andric
It is strange how little it takes to be happy, and even stranger: how often just that little bit is missing! – Ivo Andric


PC “Prosveta” ad – Belgrade is one of the oldest publishing houses in the Balkans which cherishes the tradition of publishing books since 1901, ever since the famous publisher Geca Kon, opened a bookstore in Knez Mihailova Street in Belgrade. There is no significant writer who did not publish his work in this publishing house. Ivo Andric, our only Nobel Prize winner, whose name carries this beautiful town, published his famous novel “The Bridge over Drina” firstly in “Prosveta”. He was also chairman of the editorial board of this house. PC “Prosveta” has such a production and tradition that today can rightly say that there is no generation in XX century that is not growing up with books of this publisher.



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